The coupon expires June 30, 2012.
Shopping Passport for Fig Garden Village from Guarantee's Flex Agents
I recently introduced this coupon to my agents to give out to their past clients and friends as a great way to start a conversation and talk about the market. It's for 20% of one item at 23 different stores in the Fig Garden Village. If you'd like one, let me know. 20% off at the Elbow Room ALONE is worth the visit :)
The coupon expires June 30, 2012.
Check it out:
The coupon expires June 30, 2012.
How to evaluate real estate technology
Fresno Real Estate agents frequently ask me about new technology they are considering for their business. Often times, the new technology is something I have heard about, tested, or declined using, and sometimes I have never heard of the widget.
In most cases, my response is simple - What do you want the technology to do for you?
Usually, it's the technology that enhances the allure of using it. I have purchased many tech toys on a whim after being seduced by the newness of it all, only to stop using it after the newness wears off.
So, for those of you who can exercise a little self-control, I've recycled 4 questions I believe you should consider when purchasing or implementing technology software or hardware for your real estate business.
1.) Does it support my lead generation systems?
Technology most likely will not make your phone ring. It most likely will not replace you connecting with people and setting appointments, but it could supplement your efforts.
2.) Does it resonate with my audience?
If your prospects and past clients are not on Twitter, why would you buy an app for your iPhone to help you better connect with people on Twitter?
If your audience prefers phone or regular mail, why would you subscribe to a service to automatically email them a newsletter every month?
3.) Do I have the skills, time, and money to execute?
This is my favorite question. Usually, we lie to ourselves that we will make the time, or learn how to use the tool, or . . . worse yet . . . dedicate just one commission check a month to paying for this and it'll help me grow.
Ask yourself this question before you buy and if you can't answer without convincing yourself, ask someone close to you to answer this for you!
4.) Over time am I getting a return on my investment?
Obviously this is a post purchase question, but a valid question nonetheless. I especially recommend considering this question if you have been paying for a technology service monthly and you haven't used it in a while, or you haven't received enough benefit.
In my belief, technology should help you save time or money or both.
So - what technology are you considering and how do these questions help you in that decision?
In most cases, my response is simple - What do you want the technology to do for you?
Usually, it's the technology that enhances the allure of using it. I have purchased many tech toys on a whim after being seduced by the newness of it all, only to stop using it after the newness wears off.
So, for those of you who can exercise a little self-control, I've recycled 4 questions I believe you should consider when purchasing or implementing technology software or hardware for your real estate business.
1.) Does it support my lead generation systems?
Technology most likely will not make your phone ring. It most likely will not replace you connecting with people and setting appointments, but it could supplement your efforts.
2.) Does it resonate with my audience?
If your prospects and past clients are not on Twitter, why would you buy an app for your iPhone to help you better connect with people on Twitter?
If your audience prefers phone or regular mail, why would you subscribe to a service to automatically email them a newsletter every month?
3.) Do I have the skills, time, and money to execute?
This is my favorite question. Usually, we lie to ourselves that we will make the time, or learn how to use the tool, or . . . worse yet . . . dedicate just one commission check a month to paying for this and it'll help me grow.
Ask yourself this question before you buy and if you can't answer without convincing yourself, ask someone close to you to answer this for you!
4.) Over time am I getting a return on my investment?
Obviously this is a post purchase question, but a valid question nonetheless. I especially recommend considering this question if you have been paying for a technology service monthly and you haven't used it in a while, or you haven't received enough benefit.
In my belief, technology should help you save time or money or both.
So - what technology are you considering and how do these questions help you in that decision?
Nimble.com for Real Estate
I was recently turned on to Nimble.com - a social customer relationship management tool for bringing all your contacts & your communication with them as well as their activity on social media, in one place.
I have used similar tools like this before, but I have not liked how they had to integrated as an "add-on" to my Google email. It made my email run so much slower.
Nimble runs as a web application on their own site. So this allows me to function just like I would have Facebook open in another window - I have Nimble open as a reference point. Here's how it works:
Nimble aggregates all of your social media contacts from Facebook, Twitter, and LinkedIn as well as your Google Contacts into one location. The setup was super simple. However, I quickly found out that the FREE version only allows up to 3000 contacts. The paid version allows for 30,000 contacts and costs $15/month.
Once you have imported your contacts, the cool real estate tool is to be able to see what your contact is up to BEFORE you call them. You may also discover that you have their phone number or email, but they are on Facebook or Twitter and you haven't connected with them. You can quickly add them as a Friend right from within the application.
I also like how I can send them a quick message via email, Facebook messaging, or Twitter direct message directly from Nimble.
Check it out & let me know what you think!
I have used similar tools like this before, but I have not liked how they had to integrated as an "add-on" to my Google email. It made my email run so much slower.
Nimble runs as a web application on their own site. So this allows me to function just like I would have Facebook open in another window - I have Nimble open as a reference point. Here's how it works:
Nimble aggregates all of your social media contacts from Facebook, Twitter, and LinkedIn as well as your Google Contacts into one location. The setup was super simple. However, I quickly found out that the FREE version only allows up to 3000 contacts. The paid version allows for 30,000 contacts and costs $15/month.
Once you have imported your contacts, the cool real estate tool is to be able to see what your contact is up to BEFORE you call them. You may also discover that you have their phone number or email, but they are on Facebook or Twitter and you haven't connected with them. You can quickly add them as a Friend right from within the application.
I also like how I can send them a quick message via email, Facebook messaging, or Twitter direct message directly from Nimble.
Check it out & let me know what you think!
Flex Office 90 Day Challenge - Road to the Summit
As you may know, we have started a 90 day Challenge to help you get on track or stay on track with your 2012 Goals.
The Challenge is REAL SIMPLE!
Compete with the goals you've set for yourself.
I have asked you to set a realistic stretch goal for now until the Success Summit in August for Closed & Pending as well as New Listings Taken.
The Top 2 agents are the winners! You win by being the accomplishing the highest percentage of your goal.
I'm super excited about the Challenge. I know you can do it. Are you in?
Special thanks to Tom Ferry for his encouragement to you in this video. Watch it & then connect with me in our next Coaching Session. I want you in this!!
Compete with the goals you've set for yourself.
I have asked you to set a realistic stretch goal for now until the Success Summit in August for Closed & Pending as well as New Listings Taken.
The Top 2 agents are the winners! You win by being the accomplishing the highest percentage of your goal.
I'm super excited about the Challenge. I know you can do it. Are you in?
Special thanks to Tom Ferry for his encouragement to you in this video. Watch it & then connect with me in our next Coaching Session. I want you in this!!
Fresno Real Estate Forecast by Guarantee Real Estate
Joan Eaton, owner/broker of Guarantee Real Estate, made a presentation at the Economic Development Corporation’s Real Estate Forecast in March 2012.
Speaking specifically about residential real estate, this insightful video contains the statistical reasons and other factors that have influenced Eaton's rather bullish outlook on real estate in the Central California marketplace.
Speaking specifically about residential real estate, this insightful video contains the statistical reasons and other factors that have influenced Eaton's rather bullish outlook on real estate in the Central California marketplace.
How to accomplish your goals in Real Estate
I have been preparing for 2 training opportunities in the next few days. One - I am teaching a class for brand new agents in their last class of what we call "Quick Start." The class is all about their first 90 days in real estate and working from a business plan, by design not just by accident. The 2nd training opportunity I am preparing for is my office's weekly Productivity Meeting - held Monday's at 10:00.
Here's how that ties in . . .
Here's how that ties in . . .
Subscribe to:
Posts (Atom)